We have launched the brand name called “iCELL” - International Centre For Essential Learning, for the purpose of promoting the services of edumilestones. This is an education-focused initiative owned by Hive Of Boradinco Services (HOBS), committed to promoting essential learning through a robust e-learning platform. The core objective of iCELL is to host and deliver carefully curated courses that empower learners with skills relevant to today’s needs and tomorrow’s opportunities. Beyond learning, iCELL recognizes that career selection is not a standalone decision. With structured career counselling, informed guidance, and a seamless admission process, the career journey becomes more effective and meaningful. Therefore, iCELL positions itself as a comprehensive learning and career counselling platform—offering end-to-end solutions from pre-counselling and career path identification to detailed assessment, career selection, and global admission support. For counselling and admission services, iCELL is currently collaborating with edumilestones, a proven and credible platform with extensive experience in this domain. [www.icell.org.in]

The parent entity “Hive Of Boradinco Services (HOBS)” is a Consulting & Advisory service provider. HOBS was started in the year 2014 as a proprietorship venture by a fervent writer Dr. DEEPJYOTI BORAH, who is now one of the co-founders and partners. HOBS is the outcome of dynamic thoughts, eagerness to learn and deliver and ardour towards creativity and excellence. With growing footprints and collaborative approaches, HOBS has transformed into a recognized venture that has been serving clients in different geographies of the globe with addition of various services and solutions. As one of the key focuses, HOBS is motivated to support and contribute to different areas of Educational, Social & Environmental development in India. 

Dr. Deepjyoti Borah is an experienced professional, an independent consultant in the field of Climate Change & Sustainability working globally since last 17 years. Alongside, his journey of entrepreneurship has led him into some positive impact driven ventures and education is one of those focused areas. As a recognized SDG Impact Leader and Ambassador of Positive Changes, he highly values implementation and outcomes of SDGs. His works span across India, SE-Asia, Africa, Pacific Island regions. In addition to his proven professional expertise, his entrepreneurial journey is also ever evolving. His journey has been recognized through a series of prestigious honours, each underscoring the value of his hard work, vision, and meaningful contributions. Beyond his professional pursuits he is an Author, with five published books. He is one of the core promoters of this edu-initiative at iCELL and one of the partners at HOBS.

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Asmita Sarmah Borah is an educational entrepreneur, a freelance writer, columnist, author, a blogger working actively for the past 15+ years. She is successfully running a prestigious franchise brand of pre-school in Assam, alongside promoting inclusive education through some academic initiatives. Awarded as ‘Inspiring Women in Education 2025’ and recognized for ‘Woman-led startup from North-East India’, Asmita is currently playing a pivotal role at HOBS in strengthening the educational business and promoting related SDGs.